Apple is doing the right thing, they're letting their customers do the research and development. They've finally reached a level where they can, they have enough users plus their fanatic user-base. People will buy it, people will use it, people will come up with some interesting ideas on how to implement it.
Yeah I think Apple being rich/popular is great. In the past they dumped quite a few of their less successful projects simply because they needed to consolidate, or die out. They had:
- The 1st consumer digital camera out there!
- The Newton
- Pippin (which I have... randomly... found it in Japan)
... probably quite a few more. It's great that Apple can now experiment and advertise experimental things properly without the scare of going bust.